VISION, MISSION & VALUES

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As an apolitical, membership-based, volunteer-driven, and not-for-profit organization, PICC will help local Indian businesses thrive through a variety of initiatives and opportunities, with the following vision and mission statements and guided by a set of organizational values:

VISION STATEMENT

To be the leading organization dedicated to serving the Perak Indian business community, in particular, and the larger community, in general, through advocacy, business development, networking, entrepreneurship education and community-based development programmes.

PICC

MISSION STATEMENTS

To achieve the desired vision, PICC’s activities will be tailor-made towards the following objectives:
MISSION STATEMENTS

Member Services

Our members will have access to unique networking and promotional opportunities, educational programmes, business services, and special events – all designed to help their business succeed. In this regard, we are committed to ensuring our members receive value for their membership through
Connecting our members to other businesses and individuals through a range of high quality networking events;
Advocating at local, state and federal government levels on issues of concern to individual members and the business community as a whole;
Providing regional opportunities to members through our collaboration with other organisations such as the local, national and international Chambers; and
Developing business leaders and innovators by providing mentoring, guidance and development opportunities to all members and potential entrepreneurs in the community.
MISSION STATEMENTS

Business Development

Our business development activities will feature the Chamber as an active partner in business attraction, business retention and expansion, and workforce development. We believe that the creation of multiple efficient businesses are essential for a vibrant and sustainable economy.
In this regard, PICC will be a supportive resource for the business leaders to move their businesses forward, by focusing on helping to grow business, build community, and improve the business climate as we advocate, educate and support our business organizations. Towards achieving these objectives, we shall
Engage with members of the business community;
Connect our members to other businesses through a range of high quality networking activities and events;
Lay the infrastructure to support strategic initiatives;
Conduct training programmes to create a class of new entrepreneurs;
Provide relevant benefits for all members; and
Create branding for the Chamber.
MISSION STATEMENTS

Advocacy on Official Policy

The Chamber will be the voice of Perak Indian businesses and the guardian of the business climate. We will advocate on issues that affect the business environment and work to ensure Indian businesses are supported in a holistic manner. Towards this objective, PICC will
Clearly and effectively represent the views of the Indian business community to the authorities at the local, State and Federal government levels on issues of concern to individual members and the business community as a whole; and
Keep members informed on important matters affecting trade, commerce and industry, as well as community matters which may impact on local business.
MISSION STATEMENTS

Corporate Social Responsibility

As part of its Corporate Social Responsibility, the Chamber will take a lead in shaping a powerful community vision i.e. by stimulating dialogue, and by building a balanced community with an equal emphasis on quality of life and quality of business. In our commitment to enhance community prosperity, PICC shall take the necessary steps to
Establish genuine and meaningful connections with civic, business, ethnic and social sectors of the Perak Indian community; and
Develop and implement constructive programmes beneficial to students, youths, women and adults to engender social, educational and entrepreneurial values in them.
PICC

CORE VALUES

PICC has embraced a set of institutional values to direct our governance and activities. We value :

Entrepreneurial Spirit. We deliver programmes and services that support the needs of businesses at every stage of development, in addition to creating and fostering the growth of an entrepreneurial class among youths.
Integrity. We adhere to the highest ethical standards by demonstrating honesty and trustworthiness in action and intent.
Collaborative Environment. We connect businesses to each other, to prospective customers and to essential resources. We facilitate connections that lead to long-term business relationships built on trust.
Diversity. We respect the variety of people, businesses and ideas in our community and consider this diversity to be an advantage.
Accountability. We make informed decisions and take responsibility for our actions and outcomes.
Excellence. We conduct programmes and activities that meet the highest expectations.
Inclusiveness. We respect and value broad participation in community dialogue and decision-making.
Vision. We imagine the existence of endless possibilities to succeed, both in life and in business.
Courage. We believe in acting with strength of conviction even in the face of adversity.